For press freedom by Sunanda Deshapriya
Monday, 19 July 2010
Sri Lanka government will set up a Media Development Authority in order to help media to enhance its professionalism and efficiency further.
Government Spokesman Media Minister Keheliya Rambukwella said that the authority proposed has no harsh regulatory mechanism but guidelines in accordance with media ethic to promote professionalism and skills of journalists in this part of the world. What we intend is to give a professional recognition to journalists in line with other professional bodies in the country. Journalists are the unofficial agents of the masses They have the duty by the people.
Mr Keheliya Rambukwella made this observation inaugurating a seminar on Public Policy for Kandy district media men “When the word ‘authority’ is used there is a general tendency the people interpret it as a regulatory body that would bring restrictions and licensing needs etc etc. But here it is for the well being of the augmentation of professionalism among journalism” he said.
Today journalism in Sri Lanka needs the recognition as a professional body. The quality should be measured through standards. That is the area we are concentrating very much said Director General of the
Government Information Professor Ariyarathna Athugala. Mr Athugala, a Professor in the media field has been tasked the responsibility of making the initia draft on this new initiative.